Every year Crown’s Australian resorts attract approximately 28 million visitors making them amongst Australia’s most visited tourist attractions.
Overall, KPMG estimated that in 2012, the combined per-annum value-added impact associated with both the capital expenditure and operations was around $2.1 billion for Crown Melbourne and $800 million for Crown Perth. As well, over 14,400 people are employed across both properties, making both Crown Melbourne and Crown Perth the largest single-site employers in Victoria and Western Australia respectively.
Crown currently trains its own employees and operates a major in-house training college at Crown Melbourne.
Visit Crown Resorts CSR Report
In order to meet the extremely high service requirements of a six-star facility, it is intended that this model will be replicated in Sydney with training colleges to be established in Penrith (at the Penrith Panthers proposed Community Centre) and Redfern (at the National Centre for Indigenous excellence (NCIE)).
The training college in Penrith will allow Crown to provide long-term jobs and employment opportunities for the residents of the Western Suburbs and Blue mountains. The college will work with local TAFEs and schools to provide an extensive apprenticeship and school-based traineeship program; A second training college will be established at the NCIE in Redfern to train indigenous Australians from the inner city and throughout NSW.